Choose a contact manager that stores interactions, pipeline stages, and simple email sequences without forcing enterprise bloat. Native forms or integrations should capture leads from your website and ads automatically. Ensure two-way sync with email and calendar. Clear pipeline views, custom fields, and basic segmentation will outperform flashy dashboards when your goal is steady follow-up and predictable, low-cost growth.
Adopt a simple, opinionated tool that supports recurring checklists, dependencies, and clear ownership, rather than a blank canvas that demands heavy configuration. Templates for proposals, onboarding, and delivery save time immediately. Mobile access matters for field teams. Kanban boards and calendar views help planning, while automation nudges keep work moving without micromanagement or extra meetings that drain budget and morale.
Select invoicing and bookkeeping that match your volume and regulatory environment, with bank feeds that reconcile quickly and few clicks to chase late payments. Support for multiple payment options speeds cash collection. Export to CSV or integrations with your accountant’s system prevents lock-in. Accurate, timely books empower decisions on pricing, hiring, and whether a new subscription actually delivers a return.